Professionalism, knowledge, integrity, and commitment are all aspects of offering the absolute best as Real Estate Advisors to ensure that you always receive the excellent service you expect and deserve. There is so much thought, knowledge, strategy, and preparation that goes into a successful home-selling campaign. Your Advisor will be there every step of the way to guide the process smoothly. Lets get started on formulating a strategic plan to get your home sold. Click the link to download our Seller Guide now!

Step 1: Assessment of Your Needs and the Property

Our Home Advisor’s process begins with a seller assessment to clarify your motivations and draw up a basic time frame for the selling process. We will work with the title company to calculate your net proceeds and determine an appropriate listing price.

Our listing services include a home walk-through consultation. We’ll even provide you contacts and help coordinate getting your home just right for it’s debut to the market.

Items we’ll focus on:
  • Curb Appeal: Keep your landscape pristine, and add creative touches to your yard, such as colorful annuals, to create an immediate impact on passers-by and potential buyers.

  • Property Repairs: Simple repairs like caulking, pressure washing, and a fresh coat of paint will instantly brighten up the property.

  • Cleanliness and Staging: Keep your property uncluttered, sweet-smelling and well-lit from top-to-bottom.

  • Disclosures: Your Advisor will provide a list of important documents to complete and have on file before listing that buyers will appreciate upfront.

Step 2: Knowledge of Your Real Estate Market

Every real estate market is different, down to the neighborhood, so it’s important to have a Real Estate Advisor with market knowledge and understanding of what your community has to offer over others in the area.

The Importance of Intelligent Pricing

One of the most important and challenging aspects of selling a home is determining the best asking price. There are key factors in getting your property sold at its best price, quickly and with minimum hassle. Your Advisor’s detailed market analysis takes into account the most actively searched prices and home values throughout your area. As your listing agents we will:

  • Compile all relevant sales in your neighborhood that an appraiser would consider, including off-market sales
  • Preview all of the competing homes to determine added value and comparison of your competition

Improper pricing at the initial listing misses out on this peak interest period and could result in your property going stale on the market. Count on your Advisor to give the most pertinent knowledge to position your property in the current market.

Step 3: Marketing Your Property

Each property has a strategic marketing plan created by your Advisor to ensure it stands out against the competition, including professional real estate photography, and aerial and drone where necessary.

Digital Online Marketing Campaign
  • Featured website for your home with virtual tour, locator map, walk-score, and a professionally written description that ranks highly in Internet searches.

  • Social media marketing campaign on several media platforms with thousands of targeted followers.

  • Email marketing to the area’s TOP 100 agents, hundreds of perspective buyers, and over 100 local journalists to highlight your home.

Print & Direct Mail Campaign
  • Professionally printed brochure highlighting photos with the best features of your home and its location.

  • Just listed postcards mailed to targeted potential buyers of your home- that’s right, we go look for your buyer based on neighborhood knowledge and demographics.

Most importantly, your Advisor will provide regular communication and feedback about showings, pricing, and make recommendations. This includes analytics and engagement of prospective buyers from online outlets.

Step 4: Negotiating & Closing the Deal

Price is not always the determining factor when accepting an offer. The initial offer is usually not final, and there are a number of terms and conditions that may influence the final outcome of a price. You can trust your Real Estate Advisor to help you evaluate every offer without compromising your marketing position.

Closing Timeline

Meeting required timelines ensures a smoother flow of negotiations and that each party involved is not in breach of their agreements. During the process your Advisor will keep you constantly updated so you will always be prepared for the next step. Your Advisor will:

  • Attend your home inspection so that there are no surprises.

  • Work closely with the title company to clear title, order estoppel, buyer’s lender documents, survey, and ensure other required documents are complete.

  • Meet the appraiser at your property and supply them with value justification.

  • Attend your closing, ensuring that all documents are prepared in advance and that you have a full understanding of what to expect.

Each Advisor prides themselves on ethical negotiation, and to ensure a smooth closing from beginning to end.

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